Design that
drives results and earns
attention.

Marketing & Product Designer focused on campaigns, UX and systems — and the creator of GTA Ramat Gan, an AI video series featured by the City of Ramat Gan.

Editorial portrait of the designer — sculptural studio crop

Personal Project · AI Video

GTA Ramat Gan.

My hometown, rebuilt in the visual language of PS2-era games. An ongoing Instagram series that turns the city’s streets, buses and childhood landmarks into San Andreas — designed, generated and edited end to end.

Role
Creator & Art Director
Format
Instagram video series
Toolkit
Nano Banana · Seedance · Premiere · Figma
Recognition
Featured by the City of Ramat Gan
01

Episode 01

Bialik Street

The pilot that went viral and was reshared by Lemons Community. CJ walks Bialik Street — the mall, the shake bar, the falafel stand and the square.

Watch on Instagram ↗
03

Episode 03

Line 67 to Ayalon Mall · Part 1

CJ catches Dan line 67 across the city to Ayalon Mall — the teaser for a two-part episode.

Watch on Instagram ↗
04

Episode 04

Ayalon Mall · Part 2, ft. Shahar Tavuch

A collab with actor and singer Shahar Tavuch, a Ramat Gan local himself — a San Andreas dance-off inside Ayalon Mall.

Watch on Instagram ↗

More AI films

Beyond the city.

01

Film 01

Tekken 3: The Israeli Edition

Israeli pop-culture icons reimagined as a Tekken 3 roster — player select, fighter intros and all.

Watch on Instagram ↗
02

Film 02

M.S. Mandelbaum — FIFA 2007 Edition

The fictional football club from the cult Israeli sitcom HaPijamot, brought onto the pitch as a FIFA 2007 squad — tunnel walk-out, player close-ups and team photo.

Watch on Instagram ↗
03

Film 03

Californication — My Version

A remake of the Red Hot Chili Peppers' video-game music video, starring me as the playable character — made as a birthday gift.

Watch on Instagram ↗
AI VideoSee all AI films→

Press

“I combined my big love for video games with my love for the city. I thought that connection could stir something in people and make them smile.”

City of Ramat Gan — Official Newsletter

Featured interview “The People Who Make Ramat Gan” · October 2026

Read the interview (Hebrew)↗

About

I’m Or — a marketing and UI/UX designer from Ramat Gan with 3+ years across product and campaigns.

I design interfaces, websites and marketing systems built to perform — today in-house at Particle, before that multi-language campaigns in a fast-paced studio, and the Mishloha Business website and in-app experiences. Outside client work, I use AI to tell local stories people actually stop for.

Experience

  1. Marketing Designer

    Particle — men's skincare brand

    2026 — Now
  2. Marketing Designer

    Create — design studio

    2025 — 2026
  3. UI/UX & Marketing Designer

    Mishloha

    2023 — 2025
  4. Graphic Design, UI/UX specialization

    HackerU

    2021 — 2022
Download full CV↗

Toolkit

Design
Figma, Photoshop, Illustrator, InDesign, Adobe XD
Motion & Video
After Effects, Premiere Pro
AI
Nano Banana, Seedance, Midjourney, Sora, ChatGPT
Web
WordPress & Elementor, HTML/CSS

Hebrew — native · English — professional

Contact

Let’s build something that works.

Or Arazi© 2026 · Ramat Gan, Israel
Designed & built with intent